Technology Directions & Consumer Dynamics
For each of our clients, we offer special insight into upcoming generations of consumers and emerging innovations in technology for home media.
Our approach is a unique blend of the gee-whiz and the yeah-right. We look for new trends and technologies from around the world – mobile trends in China, virtual communities in Korea, IOT in Europe, and personalized AV in the U.S. Next, we apply a filter of real-world human behavior. We find the balance of simplicity and sophistication for any given consumer persona or use case.
While we typically focus on entire product lines, we also provide guidance on specific product attributes: user experience (UX), user interface (UI), even marketing & positioning. This is complemented by a look at the business fundamentals: price dynamics, integration capabilities, supply-chain issues and adoption patterns.
On the technology front, this ranges from the emergence of new product categories to key developments in component technologies. With consumers, we note demographic and behavioral shifts, and look carefully at where technology evolution and human behavior align.
Product Marketing Opportunities
Clients looking to enter, expand or retrench specific product categories face several questions:
- How much of an investment to make in new platforms?
- When is the best time to enter the market?
- Make or buy?
- Acquire, Partner, or Go-It-Alone?
We help frame the opportunities in the market with your strengths and your competitors' vulnerabilities.
Product Line Analysis
We perform product line analysis to ensure that clients’ products are complementary and aligned with the company’s strengths: proprietary knowledge and expertise, intellectual property, strategic partnerships, sales channels, and customers.
Product Review
This is where the rubber meets the road. We participate at any step in the product development lifecycle – from concept and prototype to launch and revision. Our services include usability studies, competitive positioning, feature-set review and more.